Caudi DMP

Our Data Management Platform empowers businesses to identify distinct audience segments, enabling targeted outreach to specific users and contexts in online advertising campaigns. It offers several advantages, including streamlined data organization, heightened insights into audiences and markets, and efficient allocation of advertising budgets. It is important to note that our DMP highly considers privacy concerns, especially regarding the integration of third-party software with sensitive data.

Geographic Segmentation

Examines the geographical locations of customers.

Demographic Segmentation

Focuses on attributes like age, gender, and income level.

Psychographic Segmentation

Goes through the lifestyle and personality traits of customers.

Behavioral Segmentation

Analyzes customer interactions with a product or service.

TECH

• BROWSER
• OS
• OPERATOR 3G/4G/Wi-Fi
• DEVICE BRAND & MODEL
• PRICE RANGES

Data organization involves taking unsorted information and putting it into diverse groups or arranging it in a particular way. This information includes observations about various Aspects. The outcomes assist our team of experts in making informed business decisions and upholding quality control, both of which hinge on accurate data collection.

pertains to promotional content that is visible within video games. These advertisements can be either fixed and integrated into the game (static) or designed to be modified, like how ads operate on an advertising network (dynamic)

Video advertising is a promotional tactic that entails crafting a brief and engaging video to showcase a product. This video is played prior to, during, or after the primary video content. It serves to narrate a story, enhance sales figures, generate excitement, deliver information succinctly and compellingly, and extend its reach to a broader audience

advertising pertains to video advertisements that are presented through a streaming service while a viewer is watching a movie, TV show, or other video content, and is viewed on a physical television set. This viewing experience can occur either directly on a smart TV or through a connected device like a Roku or Fire stick

involves crafting advertisements that seamlessly blend with the page's content, harmonize with the design, and align with the platform's behavior to the extent that the viewer perceives the ad as a natural part of the content. All type ads examples. Readily Available formats from Caudi.

entails displaying ads on web pages that align with the content present on the page. By utilizing contextual targeting, you can develop ads that are more pertinent and reach an audience that has shown an interest in subjects related to your offerings. This approach can be highly effective for expanding your audience, driving website traffic, enhancing visibility, and boosting conversion rates.

involves providing tailored content to visitors based on their geographical location. This can encompass factors such as country, region or state, city, metro code or zip code, organization, IP address, ISP, or other specific criteria.